Founder playbook · 04 of 06

Raise from strength, never from need

Startups rarely die because the idea was bad. They die because the bank account hit zero mid-raise. Worse, a shrinking runway destroys your negotiating position: investors can smell desperation, and terms get uglier exactly when you can least afford it.

The rule of thumb: hold roughly twelve months of runway at current burn on the day you open your campaign. If you burn $100k a month and closing realistically takes six months, walk in with $1.2M in the bank, not $600k. A cushion is not caution.

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