Founder playbook · 02 of 06

Silence, then a stampede

Investor interest does not build gradually. You can pitch for months and hear nothing but polite passes, then land one genuinely interested fund and suddenly three others want a call that same week.

Nobody wants to be first; everybody hates missing out. Expect the drought, and when the first real signal arrives, move fast, because the window where you hold leverage is short.

Next step

Put the playbook to work

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